Thursday, January 29, 2009

New Internet Report

There is a New Pew Internet report - looking at online usage.

The summary (provided by Pew) of the report is below - or you can follow the link below to read the full report.

Contrary to the image of Generation Y as the "Net Generation," internet users
in their 20s do not dominate every aspect of online life. Generation X is the
most likely group to bank, shop, and look for health information online.
Boomers are just as likely as Generation Y to make travel reservations online.
And even Silent Generation internet users are competitive when it comes to
email (although teens might point out that this is proof that email is for old

The web continues to be populated largely by younger generations, as over half
of the adult internet population is between 18 and 44 years old. But larger
percentages of older generations are online now than in the past, and they are
doing more activities online, according to the Pew Research Center's Internet
& American Life Project surveys taken from 2006-2008.

Teens and Generation Y (internet users age 18-32) are the most likely groups
to use the internet for entertainment and for communicating with friends and
family. These younger generations are significantly more likely than their
older counterparts to seek entertainment through online videos, online games,
and virtual worlds, and they are also more likely to download music to listen
to later. Internet users ages 12-32 are more likely than older users to read
other people's blogs and to write their own; they are also considerably more
likely than older generations to use social networking sites and to create
profiles on those sites.

Compared with teens and Generation Y, older generations use the internet less
for socializing and entertainment and more as a tool for information searches,
emailing, and buying products. In particular, older internet users are
significantly more likely than younger generations to look online for health
information. Health questions drive internet users age 73 and older to the
internet just as frequently as they drive Generation Y users, outpacing teens
by a significant margin. Researching health information is the third most
popular online activity with the most senior age group, after email and online

For the full report please visit:

Report Available Here

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